Cosmetic Claims Review & Substantiation Services
The claim on your packaging is a regulatory statement, not just a marketing line. RABT Global reviews and substantiates your cosmetic claims so what you say on-pack and online holds up under scrutiny.
Claims language review, evidence gap analysis, and substantiation guidance across global markets.
“Clinically proven,” “reef-safe,” “hypoallergenic,” “dermatologist-tested” — every cosmetic claim carries a substantiation burden, and requirements differ sharply between the EU’s Common Criteria for cosmetic claims, US FTC guidance, and other national advertising standards. Unsubstantiated or overreaching claims are one of the most common enforcement triggers in the cosmetics industry. RABT Global reviews your claims language against the evidence you hold — and flags where the evidence needs to catch up.
What’s Included
Claims Language Review
Assessing packaging, website, and marketing copy against applicable regulatory claims standards.
Evidence Gap Analysis
Comparing the claims you want to make against the test data, studies, or documentation you currently have.
Claims Substantiation Guidance
Recommending the type of testing or evidence needed to support a given claim.
Comparative & Environmental Claims Review
Special scrutiny of comparative (“better than”), “natural,” “clean,” and environmental/sustainability claims, which face heightened regulatory attention.
Multi-Market Claims Harmonization
Identifying which claims can run globally versus which need market-specific adjustment or removal.
Pre-Launch Marketing Sign-Off
Final review of campaign assets before they go live.
Why It Matters
- Misleading or unsubstantiated claims expose brands to regulatory action, retailer delisting, and consumer litigation
- “Clean,” “natural,” and environmental claims are under increasing regulatory and consumer-watchdog scrutiny
- A documented substantiation file protects your brand if a claim is ever challenged
Our Process
Claims Inventory
We catalogue every claim across packaging, e-commerce, and marketing materials.
Evidence Review
We assess what substantiation you currently hold for each claim.
Gap Remediation
We recommend rewording, additional testing, or evidence to close any gaps.
Sign-Off & Ongoing Monitoring
We approve final claims language and monitor as regulations evolve.
Get Your Claims Reviewed
Make sure every claim on your packaging and marketing holds up — before a regulator or competitor challenges it.